Good strategy is made up of three components; clear and measurable goals, understanding of the environmental and situational challenges, and an executable plan.
At 2020, we utilize strategic frameworks which ensure that even straight forward tactics consider the outcomes and the challenges of marketing initiatives. There is no value in a perfectly executed promotion, if it's the wrong promotion, or doesn't achieve the intended outcome. Our approach defines measurable outcomes, assesses inhibiting influences, identifies the necessary value proposition to the target audience, and creates a roadmap to implement and measure results.
Occasionally, creativity gets confused with effectiveness. The latest idea, reward, or trinket may be unique, but may not deliver the impact you were looking for. When a client tells us "this is what we want to do", we ask why? Not to second guess, but to put us in a consultative posture to either agree and embellish, or challenge and offer alternatives. The wrong promotion, executed perfectly, will fail. Our role is to make the most of your marketing dollar. Our experience tells us that a simple yet effective methodology can be followed to ensure you are on target. The methodology follows the what, who, how, when formula.
