An example of our innovative drive is our pioneering of a new Corporate Identity model which makes a Corporate Branded merchandise program practical and attainable for all sizes of businesses.

The benefits of a centralized Corporate program are clear. Absolute Brand control, consolidation of Corporate spend to leverage better value, and easy access for user/buyers. Unfortunately, those benefits have come within a traditional model that requires the Corporate entity to assume financial responsibility for the apparel and other merchandise that make up the program. In some cases, the financial commitment is required up front. This liability requires that "risk" is assumed on the part of the Corporate customer or the supplier. If the inventoried product is not consumed naturally, the remnant inventory must be paid for. Unfortunately, the remaining inventory is commonly made up of either extra small or 3XL and larger sizes, or styles and colors that you would probably not want.

This phenomenon produces programs with minimal selection and/or inventory quantities which reduce risk, but put off user/buyers because of limited choice or constant backorders. Too often these programs fail to attract the consolidated spend the customer was out to achieve. User/buyers look elsewhere to fill their unique needs.

Our new model preserves the benefits originally intended from the program. Brand control, consolidated spend, and easy access. In addition, it offers virtually limitless choice of apparel styles and colors. This standard offering meets the needs of the individual and small group buyers extremely well. For larger groups, instant access to our "Brand Shop", allows event and meeting planners to research ideas by shopping numerous categories of products representing thousands of manufacturers, all on-line.

This model offers this breadth of choice with no inventory liability on the part of the customer. The way this is accomplished is through a technology enabled just-in-time order management and supplier network. Orders are captured via web, fax, or call centers, processed and released to our partner suppliers. Orders are completed and shipped typically within 3 business days. No need to worry about in-stock quantities, backorders, size availability, or unused inventories.

This innovative Brand support solution is up and running live today in numerous businesses, from Fortune 500 companies, to smaller, high growth firms looking for the advantages of the large players within a model they can justify. This exciting departure from the traditional approach is quickly setting a new standard in the industry. We predict it will be the way ALL Corporate identity programs are run in the future, as are the best in-class programs today. We are leading the way and intend to stay well ahead of the pack!